There's something I've learnt from Brooke McEldowney (one of the most pretentious jerks in the newspaper comic scene) is when doing a generalized story it pays to keep your fetishes under control. It's one thing if you're doing a fetish story that's ment people like you, but it can come off as creepy or off-putting in one that's for a more general audience because not everyone shares your fetishes. Anyone whose read McEldowney's webcomic, Pibgorn, will know what I mean.
I agree with you, the faces are horribly cross-eyed and being a former art student myself you gotta realize where your strengths and weaknesses are in the field of art. I still got a huge way to go with people and have been experimenting with a more abstract style so that's why I'm looking for an artist to do any of my comic scripts. I have to wonder if she even uses guidelines to do the faces. Not to mention I've seen 80's glam rock stars that look less fruity than some of the characters in this comic.
In case you're wondering I guess I can't really explain the appeal even as a fan of it myself. For me it's just something I like.